I am Assistant Professor in Strategic Value of Design at Delft University of Technology (Netherlands). My research and teaching focus on the unique role of design professionals in innovation strategy and in the fuzzy front end. I am interested in discovering design professionals’ unique capabilities, and make managers and design professionals themselves aware of how such capabilities can generate monetary and non-monetary value. In my teaching (especially in graduate and executive education) I focus on how such design capabilities (and related tools and methods) can be effectively integrated in companies’ current strategy and processes.
I am part of the CRISP research program, within which I chair the CASD project (Competitive Advantage through Strategic Design). CASD is a network of researchers, design professionals and design oriented companies in the Netherlands generating and sharing knowledge about the role of design professionals in the development and management of successful product-service systems.
I earned a Phd in Management Science at ESADE Business School (Barcelona, Spain) and did a Post Doc with a focus on Service Innovation at BI Norwegian Business School (Oslo, Norway). My research has been published in such journals as the Journal of Product Innovation Management, Journal of Business Ethics, and Journal of Service Management, Journal of Service Theory and Practice. I am a contributor to different books on Design Management and a regular writer for specialised design magazines.