Ulises’ project

Research interest:
I am enquiring into the changing meanings and practices of design in business from an organizational perspective. Building on an ethnographic study of practices at Volvo Product Design, I am looking at how designers explore new subject matters (service design, business design) with an emphasis on the organizational and political implications that this exploration entails.

Ethnographic approach, qualitative

Main research setting:
Volvo Group

Rhetoric, organizational life, design practice

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