Ulises’ project

Research interest:
I am enquiring into the changing meanings and practices of design in business from an organizational perspective. Building on an ethnographic study of practices at Volvo Product Design, I am looking at how designers explore new subject matters (service design, business design) with an emphasis on the organizational and political implications that this exploration entails.

Methods:
Ethnographic approach, qualitative

Main research setting:
Volvo Group

Keywords:
Rhetoric, organizational life, design practice

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