Toni-Matti Karjalainen

I am Research Director of the IDBM Program at Aalto University School of Business. I am Doctor of Arts (Art & Design) and Master of Science in Economics (International Business).

I am also one of the initiators of the DESMA network and responsible for the “Design for brand experience” sub-project. I have a long research, lecturing and project experience in areas such as: communicative aspects of design and brands, visual culture, cultural meaning creation and narratives, design management, design and business integration, as well as management in creative industries. Most recently, my own research activities have focused on the popular music industry, heavy metal in particular. I have published over 100 articles in academic and popular outlets.


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