Holding a BA in Industrial Design from Icesi University in Cali Colombia and a MA in Business Design fromDomus Academy in Milan Italy, my professional experience ranges from product development in a design studio, brand and communication strategies in an advertising agency, to retail design and visual merchandising for several fashion brands. I have been also collaborating with Colombian companies abroad focusing on market research, brand management and business model.
From my academic and working experiences, I became involved in contexts where Design and Business converge, but at the same time evidence the differences between both approaches, including languages and design perspectives. For this reason, I found in DESMA the perfect platform for further work in Design Management as a driver of innovation and competitiveness and follow my passion in research.
When I am not working, I enjoy being informed about trends and travel around the world. I am also planning to develop a family business where to apply my creativity as industrial designer with a business-oriented mindset, challenging myself as an entrepreneur.