Politecnico di Milano, founded in 1863, is the largest and more prominent technical university in Italy, having contributed to the history of technology, architecture and design in Italy, through its research, its alumni, its professors. The department of management, economics and industrial engineering (DIG) of Politecnico di Milano gathers scholars focused on management, and especially management of technology and design.
Research is the main objective of its activities and it is developed by way of the collaboration with the primary reference schools and institutions at national and international level. Beside research, teaching is another objective in its mission. Within this department a team of scholars, among whom Roberto Verganti, Claudio Dell’Era, Tommaso Buganza, Paolo Landoni, have developed a specific focus on design management. This focus is both in research and executive coaching, through MaDe In Lab, the LABoratory of MAnagement of DEsign and INnovation of the Politecnico di Milano. Its mission is to educate and coach current and future managers on visioning, developing, implementing and managing innovative strategies and processes based on both the technological and the cognitive, emotional, experiential, symbolic dimension of products, services and brands. The relevance of the projects developed by MaDe In Lab is demonstrated by the several publications on leading international journal such as Harvard Business Review, Management Science, Journal of Product Innovation, Long Range Planning, etc. The international quality of the research developed by MaDe In Lab has been recently appreciated by Harvard Business Press that on august 2009 has published the book (Design-Driven-Innovation) – Changing the rules of competition by radically innovating what things mean by Roberto Verganti, nominated by the Academy of Management on of the best 6 books published in 2009 that have made the most outstanding contribution to the advancement of management.
Naiara is connected to Politecnico.