Otto von Busch

I hold a bachelor degrees in art history and in material and virtual design, and have a master degree in art history focusing on fashion theory. I took my PhD at HDK in 2008, with a dissertation titled “Fashion-able: Hacktivism and Engaged Fashion Design.” I have studied carpentry and guitar building, textiles and fashion, fine arts and art history, material and virtual design and design theory, and also had an artistic career before starting my PhD.

In my research I explore the emergence of a new “hacktivist” designer role in fashion, where the designer engages participants to reform fashion from a phenomenon of dictations and anxiety to a collective experience of empowerment, in other words, where designers strive to make participants become fashion-able. I have authored a number of books on “hacktivism” and fashion, and has spoken on this subject at the Royal Society of the Arts in London.

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