Marzia’s project

Research interest:
Large, non-design led organisations transitioning from a product to a service offering. The mediating role of design in bringing customer experience to the core of business strategy. How to measure the impact on the business.

Case studies, qualitative

Main research setting: 
So far insurance sector in Norway, I’m planning to get access to Telco and Energy companies in the Netherlands.

Service, design, customer experience

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