Marzia’s project

Research interest:
Large, non-design led organisations transitioning from a product to a service offering. The mediating role of design in bringing customer experience to the core of business strategy. How to measure the impact on the business.

Methods: 
Case studies, qualitative

Main research setting: 
So far insurance sector in Norway, I’m planning to get access to Telco and Energy companies in the Netherlands.

Keywords: 
Service, design, customer experience

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