Marta’s project

Research interest:
My research explores the concept of Visionary Projects – design+technology experimental approaches to the future- and their contribution to Innovation Strategy. My research interests lie at the intersection of design, technology and business: innovation management, design management, strategic management, future studies, NPD, open innovation.

Methods: 
Qualitative research, action research and case studies

Main research setting: 
During first 1,5 years, mainly the high-end design furniture industry, in particular the firm Cassina

Keywords:  
Design, Technology, Visionary Projects, Meanings, Futures

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