Marta Morillo

Design-driven professional, passionate about design and hi-tech products, I have over 10+ years of international professional experience in SME’s and multinationals (Philips) as design responsible, project manager and product marketing manager. Involved in many international architectural and development projects, I have a sound knowledge of product design, LED lighting, customization, and strong project management competencies, particularly in projects with a strong creative driver and highly innovative and technological requirements.

Currently Executive PhD candidate at the department of Management, Economics and Industrial Engineering (Politecnico di Milano), I hold a degree in Engineering in Industrial Design (Valladolid University) and a postgraduate MA Design Management (Staffordshire University).

My research interests refer to the role of design and technology in radical innovation (design-driven innovation, innovation management, design management, technology management, project portfolio strategy, open innovation) and the impact of innovation on businesses.

As a DESMA researcher, I currently work for the Italian furniture manufacturer Cassina (Poltrona Frau Group). My research focuses on the dynamics between technology and meanings in radical innovation – including the analysis of how technology is influencing new lifestyles, domestic contexts and product languages, the valuation of technology’s potentiality for businesses in the creation of new scenarios and product systems, and its implications in organization’s strategies.

Working with an industrial partner I also expect to find an intersection between academic and practitioner approaches, bringing quantitative and empirical analysis to design management and innovation research.


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