Future Concept Lab

Future Concept Lab is a research Institute that stands out on the international landscape as one of the most advanced research centres specialized in marketing issues and trends in consumption. With extensive research activities in Europe, North America, South America and Asia, it is headquartered in Milan and has correspondents in twenty-five countries around the world. With extensive research activities in Europe, North America, South America and Asia, it is headquartered in Milan and has correspondents in twenty-five countries around the world. In 2010 FCL opened its second office in São Paulo, Brazil and introduced an online Coolhunting training course: the TrendsGymnasium.

Future Concept Lab creatively brings together the two activities of Research and Consultancy, following integrated logics and methodologies that are enriched along the way, as in the movement and development of a spiral. Future Concept Lab has been recognised as one of the most complete research laboratories in the world when it comes to dealing with questions regarding consumption and innovative concepts. Unique in its approach, and universal in terms of the range of its activities and the theoretical scope of its research efforts, the Institute has come to be widely recognized.

Sara Jane is the DESMA researcher at Future Concept Lab.

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