Fernando’s recent publications

PUBLICATIONS

  • Rindell, Anne; Santos, Fernando Pinto & Lima, Ana Pinto (2015)
    Two sides of a coin: connecting corporate brand heritage to consumers’ corporate image heritage. Journal of Brand Management 22(5): 467-484, Palgrave MacMillan. DOI: 10.1057/bm.2015.20
  • Santos, Fernando Pinto; Burghausen, Mario & Balmer, John M. T. (2016)
    Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management 23(1): 67-88, Palgrave MacMillan. DOI: 10.1057/bm.2015.48
  • Santos, Fernando Pinto (2013)
    Brands as semiotic molecular entities. Social Semiotics 23(4): 507-516. Routledge, UK. DOI: 10.1080/10350330.2013.799006
  • Santos, Fernando Pinto (2013)
    Design management and meaning (Dizaino vadyba ir prasmė). In Karolina Jakaitè, Nida International Design Management Seminar and Workshop Papers. Vilnius: Vilnius Academy of Arts. 35-39.
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CONFERENCE PAPERS & OTHER PUBLICATIONS

  • Rindell, Anne; Santos, Fernando Pinto & Strandvik, Tore (2014)
    Corporate brand heritage articulated through design: exploring influences on country image. 4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia. June 5-6, Hanken School of Economics, Helsinki, Finland.
     

  • Santos, Fernando Pinto, Benker, Andreas & Lehtonen, Miikka J. (2015)
    The role of design in the repositioning of a corporate brand. 11th European Academy of Design Conference. April 22-24, Paris Descartes University, France.
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  • Santos, Fernando Pinto & Rindell, Anne (2015)
    Authenticity and Corporate heritage brands. 5th International Corporate Heritage Symposium. March 25-26, Brunel University, London, United Kingdom.
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  • Santos, Fernando Pinto & Morillo, Marta (2014)
    Materiality, design and brand management. 19th DMI: Academic Design Management Conference. 2-4 September, London College of Fashion, London, United Kingdom.
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  • Santos, Fernando Pinto; Karjalainen, Toni-Matti (2014)
    Organizations and marketing innovation through trademarks: a study of Finnish companies. 30th European Group For Organizational Studies (EGOS) Colloquium. July 3-5, Rotterdam School of Management, Rotterdam, The Netherlands.
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  • Santos, Fernando Pinto, Rindell, Anne & Lima, Ana Pinto (2014)
    Heritage and the quest for authenticity. 9th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group. April 9-11, University of Hertfordshire, Hertfordshire, United Kingdom.
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  • Santos, Fernando Pinto & Karjalainen, Toni-Matti (2013)
    Design Management as the hub of meaning in organizations. Cambridge Academic Design Management Conference. September 4-5, University of Cambridge, Cambridge, United Kingdom.
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  • Santos, Fernando Pinto & Karjalainen, Toni-Matti (2013)
    Meaning management in organizations through branding. 29th European Group for Organizational Studies Colloquium. July 4-6, HEC Montréal, Montréal, Canada.
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  • Santos, Fernando Pinto (2013)
    Meaning oriented brands. 10th European Academy of Design Conference. April 17-19, University of Gothenburg, Gothenburg, Sweden.
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  • Santos, Fernando Pinto & Karjalainen, Toni-Matti (2013)
    Graphic design history of brand as key strategic element. 10th European Academy of Design Conference. April 17-19, University of Gothenburg, Gothenburg, Sweden.
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  • Santos, Fernando Pinto; Burghausen, Mario & Balmer, John M. T. (2013)
    Discovering and strategically activating brand heritage. The Third International Symposium on Heritage, History and Nostalgia. March 7-8, Jönköping International Business School, Jönköping, Sweden.
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  • Santos, Fernando Pinto & Lima, Ana Pinto (2013)
    Leveraging brand communities with deep-layered meanings. 12th International Marketing Trends Conference. January 17-19, ESCP Europe, Paris, France.
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  • Burghausen, Mario & Santos, Fernando Pinto (2015)
    Exploring corporate material design heritage as strategic resource for corporate marketing. 5th International Corporate Heritage Symposium. March 25-26 2015, Brunel University, London, United Kingdom.
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  • Karjalainen, Toni-Matti; Santos, Fernando Pinto (2014)
    Brands, materiality, and organizational ordering. 30th European Group For Organizational Studies (EGOS) Colloquium. July 3-5 Rotterdam School of Management, Rotterdam, The Netherlands.

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