DESMA Tours, Third Stop: Colombia

DESMA Tours is an initiative that aims to tell the DESMA story to the countries of the world to give practitioners and academics a chance to learn about and interact with DESMA. We want to take the discussion to a bigger public in order to create awareness and a more diverse image.

After the great success of our Buenos Aires and Spain Tours, the objective of this initiative is still to keep spreading the research we do at DESMA in other places around the world, but also to learn from others and share knowledge. This helps us to learn about how the field is perceived, understood and applied in other countries and adapt the content to the audience we are talking to.

During May 19-22, Sara Jane Gonzalez, Marzia Arico, Veronica Bluguermann, Naiara Altuna & Ulises Navarro travelled to Bogotá, for a week to represent DESMA and show interested people in Colombia what DESMA is all about.

CFkzhF_WYAAt_Hz  CFd2aH3UsAA5dtw

Places we visited:

Impact HUB Bogota:
Impact Hubs are where change goes to work. Part innovation lab, part business incubator, and part community center, they offer members a unique ecosystem of resources, inspiration, and collaboration opportunities to grow impact. They believe a better world evolves through the combined accomplishments of creative, committed and compassionate individuals focused on a common purpose. Joining their diverse community of members and collaborators will inspire, connect, and enable you to develop your best work every step of the way.
DESMA activity: Protothinking workshop.

EAN University:
The EAN University is a private university in Colombia, high quality accredited by the Ministry of National Education and internationally accredited by two US accrediting: ACBSP and ABET. The most important programs are Management (the first established in the country) and MBA. Today EAN University is among the most prestigious in the country. Distinguishing itself as the Pioneer between university institutions, by its educational model based on the development of individual skills, fostering entrepreneurial vocation and strengthening the entrepreneurial spirit of its students who attend vocational training programs of undergraduate and graduate levels.
DESMA activity: Conversations about the future of design management.

ANDES University:
Universidad de los Andes is the best private University in Colombia, part of the top 300 universities in the world according to the QS World University Rankings. In numbers Los Andes have 32 undergraduate programs (13446 students), 46 Master programs (2746 students), 15 Doctoral programs (372 students) and 30 specializations (818 students).
DESMA activity: Innovation of meaning workshop.

INSITUM is a leading innovation consultancy that introduced the concept of Design thinking in the Latin American market. First started in Mexico, INSITUM has more than 10 years of experience working with leading organizations around the world and today has offices also in USA, Colombia, Brasil, Peru and Argentina.
DESMA activity: #GiveMe5 Design + Management Perspectives Talk.

Katharsis is a Colombian consultancy firm aim to generate innovation culture in organizations, following four main focuses: People, Process, Infrastructure and Strategy. With more than 160 clients from different industries, Katharsis services include Innovation diagnostics, Creativity workshops, Creativity and innovation models, Innovation leadership training, Ideas generation and implementation, etc.
DESMA activity: Service Design and Innovation workshop.


The Bank of Foreign Trade (Spanish: Banco de Comercio Exterior), Bancóldex, is a state owned commercial bank that operates as Colombia’s entrepreneurial development and export-import bank, providing long- and short-term financing and specialized financial products to support Colombian exports and other foreign traderelated activities with the goal to modernize companies in the fields of commerce, industry and tourism, and giving priority to small and medium enterprises. Bancóldex is incorporated as a mixed-capital corporation that operates under the same legal regime as private sector financial institutions.

Premio Lapiz de Acero:
PLA or Premio Lapiz de Acero is the main design award for Colombian design and architecture on different categories including: Product (Industrial design, furniture, packaging, P.O.P), Fashion (Jewelry, Fashion, Accessories), Digital (Apps, website, Video game, 3D animation), Graphic (Typography, Visual identity, labels, editorial, reports, advertising campaigns), Interiors (Architecture, Restoration, Interior spaces, public spaces, temporary exhibitions) and Concept. The prize is organized and deliver by a jury selected by Proyecto Diseño a leading Colombian magazine in design and is hosted during Expodiseño & Expoconstrucción fair a specialized gathering where constructors, architects, designers, decorators and the most important schools of architecture and design in the country come together at Corferias.
DESMA activity: Attending of the ceremony and presentation of one prize.

Connect Bogota:
Connect Bogota is an initiative arising from the Alianza Universidad Empresa Estado de Bogotá, it was founded in 2011 as a not-for-profit that links academia, business and government, in order to transform Bogota and Cundinamarca in one of the three most innovative regions in Latin America, working to accelerate innovation and making items such as science and technology development engines for the region. They focus on five lines: Entrepreneurship, Cultural and capacity building, Innovation, Technology transfer and Articulation and connection.
DESMA activity: Sharing of network experiences and knowledge meeting.


Leave a Reply

Your email address will not be published.