DESMA Tours, Fourth Stop: Mexico

As you know, DESMA Tours is an initiative that aims to tell the DESMA story to the countries of the world to give practitioners and academics a chance to learn about and interact with DESMA. We want to take the discussion to a bigger public in order to create awareness and a more diverse image.

After the great success of our Buenos Aires, Spain and Colombia Tours, the objective of this initiative is still to keep spreading the research we do at DESMA in other places around the world, but also to learn from others and share knowledge. This helps us to learn about how the field is perceived, understood and applied in other countries and adapt the content to the audience we are talking to.

During May 11-14, Ulises Navarro, Veronica Bluguermann, Sara Jane González, Marzia Arico, and Naiara Altuna travelled to Mexico.

Places we visited:

Monterrey Tech (Tecnológico de Monterrey)
Tecnológico de Monterrey is a private university system founded in 1943 in Monterrey, México. It is a comprehensive university offering PhD, master, undergraduate, and high-school programs in Engineering, Management and Social, Arts and Human Sciences, and Medicine. Tecnológico de Monterrey´s research program is based on its flagship campus at Monterrey and operates through five graduate schools constituted by research professors from the research campuses.

DESMA activity:
Main Conference: DESMA Network: Exploring new design territories
Audience: Open to all

Workshop: The new roles of design for innovation
Audience: Practitioners and academics

Workshop: Design management: state of the art of a changing field
Audience: Professors and academic personnel.

Nuevo Leon Institute of Innovation and Technology Transfer
Created in 2005, this organism of the Government of the State of Nuevo Leon is responsible for the promotion of public policies regarding Science, Technology and Innovation in order to become one of the 25 most competitive regions in the world in the next 25 years. The Institute of Innovation and Technology Transfer implements the Economy and the Knowledge Society in Nuevo Leon through a strategic program in science, technology and innovation, via the State Innovation Ecosystem.

DESMA activity:
Meeting with Director of Innovation and New Businesses and visit of the business incubator

Impact HUB Monterrey
Impact Hubs are where change goes to work. Part innovation lab, part business incubator, and part community center, they offer members a unique ecosystem of resources, inspiration, and collaboration opportunities to grow impact. They believe a better world evolves through the combined accomplishments of creative, committed and compassionate individuals focused on a common purpose. Joining their diverse community of members and collaborators will inspire, connect, and enable you to develop your best work every step of the way.

DESMA activity:
Workshop: Design thinking, problem-framing, and the process of innovation
Audience: The Hub Community

CEDIM is a university dedicated to design, innovation, and business. Its campus is located in Santa Catarina, a municipality of the state of Nuevo León, Mexico. CEDIM became noted for creating an educational model based on the close relationship between design, innovation and business. As of 2011, CEDIM imparts 8 undergraduate degrees and a master’s degree in Business Innovation.

DESMA activity:
Workshop: Post-industrial design (service and experience design)
Audience: Professors and Idea Couture personnel

Workshop: The value of design and its new roles
Audience: Students of the Master in Business Innovation

Idea Couture Latinamerica
Idea Couture, Inc. (IC) is a global strategic innovation and experience design firm founded in 2007 and is based in San Francisco and Toronto. The company has additional offices in London, Mexico, Shanghai and São Paulo while operating globally.

INSITUM is a leading innovation consultancy that introduced the concept of Design thinking in the Latin American market. First started in Mexico, INSITUM has more than 10 years of experience working with leading organizations around the world and today has offices also in USA, Colombia, Brasil, Peru and Argentina.

DESMA activity:
Design Management discussion
Audience: Insitum employees

Laboratorio para la Ciudad
The Laboratorio para la Ciudad (Laboratory for the City) is Mexico City’s new experimental office for civic innovation and urban creativity, the first city government department of its kind in Latin America. The Lab is a space for rethinking, reimagining, and reinventing the way citizens and government can work together towards a more open, more livable and more imaginative city.

DESMA activity:
Presentation of DESMA and exploration of collaboration opportunities
Audience: Project managers at the Lab

Cirklo is a consultancy that uses innovation, design and entrepreneurship methodologies to transform the problems companies, non-profits, and universities face into business opportunities. Cirklo develops projects that enable collaborative practices and uncover strategic opportunities that propel social and economic impact in Mexico.

DESMA activity:
Discussion: Setting up Design Methods and Models
Audience: Cirklo employees and other entrepreneurs

CENTRO is recognized as the leading university for design, film and media in Mexico. CENTRO is the first independent design university started in North America in the 21st Century, and its unique interdisciplinary and entrepreneurial curriculum is redefining the teaching of design. Founded in 2004, the mission of CENTRO was to offer world-class educational programs. The goal was met: CENTRO and its students have won their respective disciplines’ most prestigious international prizes, including Canal 11’s Q11 Prize for the Best Design Education Institution in Mexico at the 2012 and 2013 Premios Quórum. CENTRO is more than a design university; it is a dynamic platform for research, exhibitions, conferences, workshops and collaborative projects centered around design, film and media.

DESMA activity:
Main Conference: DESMA Network: Exploring new design territories
Audience: Academics and students

Workshop: Post-industrial design (service and experience design)
Audience: Academics and students

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