What’s new with NAIARA ALTUNA?

What are you up to at the moment? In October I’ll “celebrate” my first year at IBM! Currently working for a multinational CPG company, supporting them in their digital transformation journey, st […]

Naiara’s recent publications

CONFERENCE PAPERS & OTHER PUBLICATIONS Dell’Era, Claudio; Altuna, Naiara; & Verganti, Roberto (2013) What is the payoff of Design-Driven Innovation? Analyzing the contribution of mediating […]


Naiara’s project

Research interest: I’m exploring how innovation can be addressed as a process of reinterpretation. Here the reinterpretation regards to the meaning of a specific product or service, thus, the goal i […]

Naiara Altuna

With an Industrial Engineer with a major in Innovation and Design Management and a Master Thesis in the two areas I am passionate about: Design and Management. I have always enjoyed pursuing and attai […]