What’s new with FERNANDO PINTO SANTOS?

What are you up to at the moment? I’m in the last phase of my PhD and I’m currently working on the three essays that will compose my doctoral thesis. I expect to have the thesis ready in the begin […]

Fernando’s recent publications

PUBLICATIONS Rindell, Anne; Santos, Fernando Pinto & Lima, Ana Pinto (2015) Two sides of a coin: connecting corporate brand heritage to consumers’ corporate image heritage. Journal of Brand Man […]

Publications

Fernando’s project

Research interest: The purpose of my research is to challenge the assumption that brands and products are two different things. Methods: Case studies, qualitative, inductive approach Main research se […]

Fernando Pinto Santos

I love brands, design, and all that revolves around the management of strategy, creativity and meaning in organizations. I’ve worked as marketing manager in multinational companies and SMEs for more […]

Fernando