Åsa’s recent publications

PUBLICATIONS Verganti, Roberto and Öberg, Åsa (2013) Interpreting and envisioning: a hermeneutic framework to look at radical innovation of meanings. Industrial Marketing Management, Volume 42, Iss […]


Åsa’s project

Research interest: The creation and change of product meaning, or Innovation driven by a meaning perspective. Methods: Case studies, collaborative research, hermeneutics Main research setting: Eskilst […]

Åsa Öberg

I am a researcher at the Information Design Department at Mälardalen University, Sweden, a visiting scholar at the School of Management of Politecnico di Milano and an art director at the consulting […]