Cassina, founded by Cesare and Umberto Cassina in 1927, launched industrial design in Italy during the 50’s. In the rich and complex turmoil of that era, the company was pioneering in the way it showed a striking inclination for research and innovation, working side by side with important architects and designers with differing backgrounds and encouraging them to envision fresh designs, a characteristic that still distinguishes the company today.
Cassina’s identity lies in an innovative fusion that closely links technological skill with traditional craftsmanship. True to this identity, the company preserves its traditional passion for carpentry for which it is known worldwide and that is still the hub around which its designs are centred.
Within Cassina, Marta’s research focuses on the dynamics between technology and meanings in radical innovation – including the analysis of how technology is influencing new lifestyles, domestic contexts and product languages, the valuation of technology’s potentiality for businesses in the creation of new scenarios and product systems, and its implications in organization’s strategies.