Åsa’s recent publications


  • Verganti, Roberto and Öberg, Åsa (2013)
    Interpreting and envisioning: a hermeneutic framework to look at radical innovation of meanings.
    Industrial Marketing Management, Volume 42, Issue 1, January 2013, Pages 86–95, Elsevier.


  • Öberg, Åsa and Verganti, Roberto (2014)
    Meaning – an unexplored path of innovation, International Journal of Innovation in Management, Vol. 2 (2), 2014: 77-92, World Scientific


  • Öberg, Åsa and Verganti, Roberto (2014)
    Taking a Meaning Perspective – A Third Dimension of Innovation in The Highways and Byways to radical innovation, Design School Kolding and University of Southern Denmark, Narayana Press, Pages 21-38



  • Öberg, Åsa and Verganti, Roberto (2014)
    Pre-emptying and the myth of the naïve mind. Presented at the 19th DMI International Design Management Research Conference, 2-4 sep 2014. Published by the Design Management Institute


  • Öberg, Åsa and Verganti, Roberto (2014)
    Carving out the product meaning – from pre-emptying to embodying. Presented at the 21th European Institute for Advanced Studies in Management International Product Development Management Conference, June 15-17, 2014, Limerick, Ireland.


  • Altuna, Naiara; Öberg, Åsa & Verganti, Roberto (2014)
    Interpreters – A source of innovation driven by meaning. 21st International Product Development Management Conference. June 15-17 2014. Limerick, Ireland.



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